From a comment I dug up on ZDNet a minute ago: “ZDNet Readership Maintenance Methodology”
This seems to be the basic formula used on ZDNet to keep people reading and hotly commenting:
1. Have one writer trash a product in an article, no matter how silly or ignorant the premises or discussion have to be.
2. Readers foam at the mouth with opinion both ways, generating massive interest in the readership and getting them involved. Loverock Davidson finds a way to twist the post to be Windows-favorable no matter how trollish he has to get, further inciting comment riots and building the “conversation.” Article writer is accused of being a fanboy, zealot, or being bought off, further fueling the fire.
3. Have another writer praise the same product, again disregarding common sense and logic and standards if required.
4. Step 2 repeats. Loverock doesn’t change. Article writer is still a fanboy or zealot or shill. Enough foaming at the mouth is now made to put shaving cream corporations out of business.
5. Repeat steps 1-4 for anything and everything imaginable. Windows, Linux, Apple, Android, phones, tablets, netbooks, servers, Ubuntu, Oracle, Microsoft, whatever.
Sounds quite true to me. What do you think?