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Monthly Archives: April 2009

I’ve been sitting in front of a computer almost every day of my life since I was three years old, so I eventually got around to thinking, “why not use all the experience I’ve accumulated to create a team of amazingly skilled computer aficionados?”  Since I set out to do just that and opened up shop, we’ve been in Siler City for around half a year now, starting with just myself and one other technician.  Since then, we have clearly provided a sorely needed service in Chatham County, because I now have four in-shop and at least two regional on-site computer techs doing work for me.  You see, we have some “crazy” ideas about doing business, such as **putting customers first** instead of our own wallets, and we’re willing to tell you exactly what’s going on without holding back information or making pie-in-the-sky promises.  Here, it’s not about the bottom line, it’s about YOU.

If you’re looking for anything computer related for your home or business, we can help you.  We’re aiming to be a one-stop computer shop, and we do pretty much everything you can imagine.  Since our opening, we’ve already set up or done major overhauls on a few local business technology infrastructures, and almost every single day, customers are waiting outside of our front door for us to open up because we’re that good at what we do.

Because we’re also the only shop I know of that is a convenient drive for Chatham County residents that deals with Macs and Linux, we’ve also helped local people who previously had no local support whatsoever for those computing platforms.  We also perform some repairs that most other shops don’t usually offer, such as replacing bad capacitors on motherboards, which has saved tons of our customers from buying expensive new computers with a simple $80 procedure.  We offer the best price you’ll find anywhere on laptop hardware and power jack repairs, typically half the cost of most competitors and totaling at least $19 less than the cheapest national laptop jack specialists as well.

I think that what ultimately makes us different is the fact that we care.  We care about you and your computer, and we care about your specific needs.  We want you to be happy.  You’re not just a number or a source of income.  You’re a prized and valued customer the second you walk in the door.  That’s all there is to it.  It might not be the way other people do business, but by gosh, it’s OUR way, and it’s going to STAY that way.

Areas we provide services in include Siler City, Pittsboro, Goldston, Fearrington, Bonlee, Bennett, Silk Hope, Ramseur, Asheboro, Liberty, and even in more distant places such as Chapel Hill, Carrboro, Durham, Apex, Cary, Raleigh, and Garner.  On-site or in-shop; it’s all up to you!  Call us and tell us how we can help you out.

As for the obligatory details, we’re at 1416 East 11th Street, Siler City, NC  27344.  Our hours are 10-7 M-F, 12-4 Saturday, closed Sunday.  You can reach us by phone at (919) 200-6003 (which automatically kicks over to a second line if the first one is busy) and on the Web at nctritech.com you can read much more about us and what we do.  Thanks again to all of our customers who’ve helped us to be such a huge success!  We love all of you!

(It occurred to me that I haven’t made a single post actually plugging my business for the local areas it covers; that’s why I wrote this.)

At Tritech, many things have changed since even just one month ago.  Here’s a spiffy list of such things.  By the way, my new favorite word is “terse.”  The magic of the word “terse” is that practically all of its synonyms not as terse as “terse.”  It’s a self-fulfilling definition!  ^_^  So, what’s been going on during my silence, you ask?  Read on!

  • My Sylvania G has an unusual issue with the custom Linux installs I’ve done on it where the keyboard and mouse touchpad stop working.  This didn’t happen while I had Windows XP on it whatsoever, nor the custom gOS that came with the computer, so I’m fairly sure it has something to do with a more generic (read: not G-specific) Linux distro running on the VIA CX700M2/C7-M platform.  I doubt it’s the hardware itself because of this.  The headphone jack worked on XP, but not on my custom Linux, which apparently is caused by an incorrect HD Audio pin mapping in the HD Audio drivers in the stock Linux kernel.  I’m not too concerned about it, though, since I haven’t needed to use it much at all lately.
  • I’m still working on the custom Tritech Service System.  It’s grown from a very humble project to simply give us basic remote access to a machine in a clean operating environment to a much more useful general service system.  Big secret: it’s a Linux-based project.  The entire “distro” is essentially built from scratch, however, and uses such classic tools as busybox to minimize space usage.  What really sets TSS apart from the Linux solutions we’re using now such as KNOPPIX (CD) and Slax (USB drive) is the fact that the entire system runs out of an initramfs, eliminating the need to find the rest of the system after booting has started.  This presents some extremely tough limitations, but solves the biggest problems I’ve run into with Linux live CD and Linux live USB distributions.  Sometimes the rest of the system can’t be located at boot-time, which on KNOPPIX in specific “crashes” to a “very minimal shell” in which you can essentially do nothing at all.  When a CD drive is old, dirty, or otherwise impaired, you can have these failures as well as major problems when the KNOPPIX cloop driver chokes on every little scratch in the disc surface.  Slax sucks because it constantly spews out OOPSes in the kernel log when you don’t use a “fresh mode” to boot, and since it doesn’t come with any of the specific tools we need (and the only way to properly add them is to make a squashfs thing I don’t feel like dealing with) it’s a huge pain in the rectum.  Enter the Tritech Service System: completely customized for our own exact needs, reliant only on the bootloader working as expected and not locking a CD drive or USB flash drive in the process, and EXTREMELY FAST to work with.  Plus I made a cool green-on-black splash screen to go with it.  The fact that it easily installs on any Windows XP machine as a boot menu option seals the deal.  NO OTHER COMPUTER SERVICE COMPANY HAS THIS POWERFUL TOOL.  Granted, any sufficiently skilled Linux nut could do what I’ve done, but most Linux nuts would rather deal with KNOPPIX forever than go to the trouble of making their own custom distro from scratch.  The lack of Linux-knowledgeable techs out there makes it impractical for a large company to even bother with.  Now all of you that thought my claim of being the only company that is capable of doing this was audacious can understand exactly why I can make that claim and support it.  We’re not to the point that I’m willing to release it to the public yet, but it’s been so much better than KNOPPIX or Slax on every system I can boot it on that I’ve fast-tracked my development on it and I’m making it a very high priority on my list of things to do.  Stay tuned.
  • We cleaned up the shop.  I’m not kidding: we REALLY CLEANED UP THE SHOP, big time.  One unfortunate problem with computer geeks is a complete lack of organization, particularly with a shop as busy as mine usually is.  We didn’t have many customers at all over the past week, so I took full advantage of the opportunity to give the place a brutal cleaning.  We’ve moved all the security camera equipment, run permanent wires that we’ve been using temps for for months now, purchased lots of additional storage bins and shelving and made excessive use of all of it, organized and better proceduralized the process of shuffling customer equipment in and out and keeping said equipment organized and together, tossed out an insane number of disintegrating cardboard boxes we REALLY didn’t need, built a central working “kiosk” at the front of the shop where we can print invoices and perform other administrative tasks (where previously all of this work was done on our own individual workstations in the back of the shop), optimized the table configuration for better access to existing power and network cables, completely cleared off the bird’s nest of wires that had formed on the front tables due to lots of working and no time to clean up after it, and a ton of other minor things I don’t even want to think about right now.
  • I mowed the lawn at my house.  Like an idiot, I did so at 4 PM instead of waiting until it started to get cooler in the evening.  Boy, push mowers SUCK.
  • Yes, the last item was comic relief.  So is this one.
  • I recently managed to use Linux to fully change XP HALs, rendering all of my disparate XP “clean system images” obsolete.  I’m actually looking at ways to get chntpw/reged to be easily scripted.  They’re the most useful and most underdeveloped Windows tools on Linux that I know of, and a reged that is inherently script-friendly (without using expect) would be a boon to the Tritech Service System, as well as frustrated sysadmins in general around the world.  With a fully scriptable reged/chntpw, I can write a simple package for TSS that replaces HALs on images without any additional effort, making life much easier for my technicians (and myself) in the long run!
  • We also created a custom HAL.INF file that opens up access to all the XP HALs from XP itself.  Reverting to “Standard PC” pre-imaging and then using this file in the images to allow changing to, say, “ACPI Multiprocessor PC” would be much easier than having six images per XP type (home retail/OEM, pro retail/OEM, MCE OEM) and would save TONS of disk space on the poor old server.
  • I’m also writing a custom Web-based Tritech administration system using PHP and MySQL (well duh), which will let me throw a bunch of crap out of my filing cabinet and go nearly paperless.  Invoice creation will also be much easier, because invoices, work orders, and inventory usage share huge amounts of information between them already, so invoice creation would essentially be a two-click thing for most jobs.
  • We raised our prices.  Let’s face it: we charge by the half-hour already, and $80 per hour is outrageously cheap for access to my skills and the skills of the technicians I contract work to and teach my ways to.  We may need to go up again, and I’d love some feedback on that.  I feel that we should because we’re selling a level of quality that Siler City, Pittsboro, Goldston, and all the other towns in Chatham County can’t get within an hour’s driving distance, but of course I fear pricing myself out of business at the same time.  Given the economic climate right now, I’m not keen on going up too fast, but we could use some capital SOON.  Plus, that pesky $65,000 in small business loans is still hanging over my head, sucking up essentially all of the “profits” and converting them to expenses.  The rest is used to buy what we need to keep serving customers in the future.  Even if we charged $100 per hour, our competitors’ bench fees and rates put them at or above that price tag on almost every job, and unfortunately Chatham County’s pre-existing computer service shops apparently have the worst customer service and/or technical skill you can imagine, considering we hear horrible anecdotes from multiple customers on a DAILY BASIS about who we’re supposedly “competiing with.”  I’d hardly call them competition at this point; we’ve had two separate laptops come in that I personally serviced where Siler City’s established computer shop I won’t name had charged $100 or more to look at each and came back with the answer that “it’s unfixable, you need to buy a new laptop.”  In both cases, I fixed the problem in less than five minutes.  One was a loose LCD data cable behind the laptop screen, the other was a RAM stick either making bad contact or the SODIMM socket going out (I moved the stick from one socket to the other.)  I’m so upset when these things happen, and I know I shouldn’t be, but I feel that these things tarnish the reputation of the industry as a whole and bring customers to my door wondering if I’m going to screw them over before they’ve even met anyone on my staff.  I digress a bit, though; should I raise prices from $40 per half hour to $50 per half hour?  What do you think?
  • We now have four technicians that come here to get jobs regularly, and all of them are awesome at what they do.  They really care about my customers, and that’s what I like!

That’s about it for now.  I have a repair job I’m working on that I must return to, so I have to wrap this post up.  A construction company owner and long-time client of mine got a HORRIBLE virus infection, and I have gone very far out of my way to personally see to it that he’s back up by 8 AM tomorrow (Monday) morning.  His system went down completely on Friday.  If you’re a client or potential client of my business, I want you to know that just like I’m doing for his business, I will bend over backwards and do whatever I must to make sure you’re taken care of.  I’ll post more anecdotes about how I do this later.  That’s all, folks.  Happy computing!

UPDATE BELOW.

You might be wondering where all my “Angie’s List Sucks” commentary has gone.  Here’s the explanation that I emailed to a reader, which turned out to also be a perfect blog post waiting to happen:

I talked to the COO (Chief Operations Officer, the manager of all other lower managers) of Angie’s List and everything has been resolved to my satisfaction.  Apparently the review also had zero effect on how Angie’s List rates my company because the person indicated no work was ever performed, so it wasn’t as big of a deal as I may have made it out to be.  In life one must pick their battles; I got to the top of Angie’s List, said my piece, and while we obviously don’t agree on everything, I accomplished enough to satisfy me.  The problem wasn’t the review so much as the fact that after the review was “reconfirmed” Angie’s List’s employees essentially ignored me thereafter.  Had someone simply explained to me that the review doesn’t even count and that I am the only computer company in my geographical area of the list in the first place, perhaps I wouldn’t have been so royally pissed off about it, but when I perceive that someone is ignoring me entirely, it only serves to inflame my annoyance to higher and higher levels.

The problem is a customer service problem.  He said that he’s re-examining how the staff at the company handle things because of this problem.  I still believe that Angie’s List’s business model is flawed and possesses conflicts of interest, but at the same time I realize that Angie’s List is likely incapable of changing their business model at this point due to massive venture capital infusions and the resultant control imposed by the interests of the VC firm(s) involved.

Angie’s List is not my business, and I have raised some issues at Angie’s List that may help them to fix some of the problems in how their staff members handle customers.  My opinion of their business model has not changed, but now that I have issued my input directly to the top operations officer at the corporation, they could change in the future and at least become a more customer-conscientious operation.

I removed all of the previous “Angie’s List Sucks” content from this blog as a show of good faith, and because my problems have been addressed adequately.  I regret that I had to be such a jerk to them and force an escalation to the top officers, but sometimes a consumer advocate such as myself has to be willing to do such things in order to exact necessary change.  When a business grows, there is an increasing disconnect between the lowest level staff and the highest officials.  I have seen previews of this disconnect in my own business; this is also the reason that huge companies such as Verizon often don’t seem to have higher-ups who care about the individual.  It’s not that they don’t care, it’s that the digestion (and suppression) of information between layers of management means information is lost on the way up the totem pole.

I have other battles to contend with in life that are far more problematic for my business, and Angie’s List has become insignificant in its effect on my business.  Because of this fact, I’m not going to bother with any further chatter on Angie’s List without additional provocation.  I will, however, caution anyone that deals with any business on issues such as trademark and copyright infringement (which Angie’s List falsely claimed I was engaging in) to take the time to understand the truth about “fair use” doctrines in said laws.  Even if Angie’s List sued me for copyright infringement over posting a brief 3-4 line review about my business on a personal blog, they would never have stood a fat chance in hell of winning such a case because of the four tests that determine if a use of copyrighted material falls under the fair use exemption.  The noncommercial nature of my blog, the lack of any kind of profit from my personal blog, the lack of originality of the work in question (a mere collection or summarization of facts is not copyrightable in general), and the purpose (criticism of said material) of my use all play a part in reinforcing exemption under fair use.  As for trademark infringement, that can only happen if I use someone’s trademark in a way that confuses consumers about my affiliation with that business, and if anyone read my blog and thought I was somehow commercially affiliated with Angie’s List, they probably need to go back to elementary school and learn to read better.

Indeed, Angie’s List still wants me to sign off on that form that admits a violation of their copyrights, and Angie’s List will never receive any such paperwork, particularly since my business did not post the information in question and they sent the notice directly to me at my business, as the business owner.  They misinterpreted the nature of my blog and asserted rights which my posts did not violate, so why on earth would I ever sign and return a form admitting that my business committed a violation of someone else’s rights when no such thing happened?

The consequence for not returning that form is essentially “suspension from Angie’s List for a year and revocation of current outstanding awards.”  Angie’s List has so far had a net negative impact on my business since one of my kind-hearted pre-existing customers put me on it in the first place, and all I want is to be permanently removed from the list anyway.  It seems to me that I get a sweeter deal if I DON’T return the letter.  Thus, it will remain scanned in my computer for eternity but otherwise totally unused.

Wherever Angie’s List goes from here, it will do so without bothering me or my business, especially since we STILL will not accept Angie’s List referrals due to my past experience with the type of customers they seem to attract.  Stay tuned for my next post and you’ll read about something that is far more idiotic and disgusting than this whole Angie’s List deal has been–and one that directly hurts my potential earnings in my business.

UPDATE, SEPTEMBER 18, 2009:

This post was originally created in April 2009, and since then, I myself have reconfirmed that Angie’s List does, yet again, indeed, suck.  My prior posts about Angie’s List’s business model, which I deleted without a way to “undelete,” are still partially valid in that the way Angie’s List works is more of a “money funnel” for the owners than a review site that works.  I’ll make a separate update post to cover the entire update, but if you’ve read the above message and think I no longer have an issue with Angie’s List, think again.  More bad customers have surfaced, and I have come up with a more general criticism of the service than I had before.  It seems that the users of Angie’s List are a worse problem than Angie’s List the company itself!  Search the blog for posts tagged “angieslist” and you’ll find the new version of “Angie’s List Sucks.”

UPDATE 2, DECEMBER 1, 2010:

I was reading some things about the Lamebook trademark dilution case with Facebook which reminded me of the Angie’s List situation, and I thought it would be a good idea to tack on some additional thoughts for anyone who happens upon this page. I didn’t post this before, but feel that for completeness it should be discussed. Angie’s List sent me a five-page letter to try to coerce me into doing what they wanted, and when I informed them that I would publish that five-page letter as well if they continued to threaten me with bogus trademark and copyright infringement lawsuits, they claimed that publishing a copy of the legal threat for the world to see would also constitute copyright infringement! Once again, there is simply no way that not-for-profit republishing of a letter received in the mail for the purposes of criticism and fact-reporting will be seriously considered by any court as copyright infringement. If that were the case, freedom of the press in this country would slow to a crawl. Companies whose memos were leaked could assert copyright protection over the memos and sue anyone who published them, for example.

Granted, I’ve not interacted with Angie’s List since the ridiculous fiasco 1.5 years ago, and I can’t complain any further. My desire is to be as complete as possible in detailing what happened to me so that others may learn from it. Angie’s List have certainly earned a reputation as trademark and copyright bullies with me, and I continue to this day to advise others to steer clear of them.  Come to think of it, does anyone even take them seriously anymore?  I’ve not heard nor read a single thing about them (not even a television commercial) for quite some time. Perhaps their era has gone “over the hill” and is on the decline.

That’s what happens to flawed business models that don’t adapt.

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